Marketing and Conversion Optimization

  • Content Marketing
  • Email Marketing
  • Search Engine Optimization
  • Social Media
  • Web Analytics
  • Pay Per Click (PPC)
  • Conversion rate optimization (CRO), landing-page optimization, and customer-journey mapping—with A/B testing and multivariate testing
  • Email marketing
  • Analytics, including tracking, traffic analysis, and conjoint analysis
  • Marketing research
  • User experience (UX), including usability testing
  • Website design and information architecture
  • Strategy and business-model redesign
  • Copywriting
  • Tell-a-friend programs
  • Shopping cart abandonment
  • Mobile website optimization and mobile app optimization
  • Personalization
  • Ad optimization, including AdWords ads, display ads, and Facebook ads
  • Creating videos that convert
  • Multi-channel optimization, including offline advertising, direct mail, and call-center scripts
  • eCRM
  • Optimizing products and services
  • Process redesign, including value-stream mapping